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Research papers
Empowering Innovation Through Disability Research
Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability...
Catalogue: Latin America 2023
Author: Priscila Aramburu Mena
Company: De La Riva Group
April 25, 2023
Research papers
Shaping the Future in Uncertain Times
COVID-19 threatened both human lives and the worldwide economy. The threat caused uncertainty and this was reflected in consumer habit adjustments?both in purchase and consumption?made by the population. With the lockdowns, sales of consumer goods...
Catalogue: Latin America 2023
Authors: Jorge Galvan, Elisa Romo de Vivar Villasana
Company: Danone
April 25, 2023
Research papers
Bringing Fun and Excitement to the Serious Business
Working as an insight person and/or market researcher in the corporate sector can be quite challenging, and notat all trivial. It implies that researchers need to work with various members of internal cross-functional customersand external consumers,...
Catalogue: Creativity. Connections. Community.
Author: Olga Kornilova
July 15, 2022
Research papers
Data gumbo
We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Joseph D. Blechman
June 15, 2016
Research papers
How many people said that?
Establishing what drives behaviour, motivates change, or what a future might look like, is not as simple as asking people the question. To address different kinds of questions qualitative market research generates different kinds of data, uses...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jon Chandler
November 20, 2013
Research papers
